Can you guess what the #1 most important thing is that you need in your business in order to be successful? It’s not a business plan, it’s not experience, it’s not money and it’s not time. It’s your why. Many a creative entrepreneur just like you or like me has dreamed up big dreams of what they want to do, and how they want to do it….but too often pass right by taking the time to figure out WHY they want to do it! It’s easy to think that knowing your “why” isn’t really that important. As long as you know what you’re doing and how you’re doing it, what else really matters? Well, let me paint a picture for you…
Imagine you woke up one day, after years of secretly dreaming about starting your own creative business, and decided to go for it. You picked a name, got yourself a pretty website, some business cards, set up your services, got to work….and LOVED it! For a minute….But then, reality hit you square in the face, and you realized it was going to be much harder than you thought to find and connect with the right clients, make the kind of money you need, or successfully juggle #allthethings as an entrepreneur without becoming a complete failure in every other area of your life. At some point we all hit times and seasons that make us question why in the world we’re doing this crazy business thing. If it hasn’t happened to you yet, trust me….it will come. It’s how life works, and I think we have two options: we can either give in and give up, quickly running back to our “old” lives and abandoning our dreams, OR we can cling with hope and determination to the reason we decided to follow this dream in the first place!
I believe with absolute faith what it says in Romans 8:28, “And we know that in all things God works for the good of those who love him, who have been called according to his purpose.” No matter how tough things get, when we know WHY we are working hard toward something, beyond simply knowing what we’re doing and how we’re doing it, we have the fuel we need to persevere through anything.
When you know your “why” you will always have a reason to show up everyday, to work hard at honing your craft and making the kind of impact on the world that you’ve always dreamt of. When you’ve figured out what your why is for your creative business, then you can truly build an authentic and successful personal brand.
But….how do you actually figure out what your why is?! Well, the simple answer is to pause long enough to ask yourself some simple questions, and then give yourself the space and grace to answer them honestly and truthfully.
You’ll want to ask yourself questions like:
- Why am I drawn to this kind of work?
- What are the things I love about what I do?
- What does success look like to me?
- What does an ideal day look like to me?
- What kind of impact do I want to have in the world?
When you take the time to sort through some specific questions about why you are driven and motivated in the ways that you are, you’ll be that much closer to discovering the reason behind what you’re doing and how you’re doing it.
I know this concept can be a little overwhelming, so if you’re feeling like you’d like a bit more guidance to determine what your personal “why” is, be sure to grab a copy of my free workbook that will help you find your why! Just fill in the form below and hit subscribe!