In today's day and age there are SO many things we business owners have to keep up with. Aside from all the "normal" parts of running a business, thanks to technology and the internet, there are a host of other pieces to the puzzle like having a great website, engaging on social media and building an email list.
Honestly, it can get overwhelming pretty quickly - trust me, I get it! But I'm here to take some of the guess work out of it for you by sharing exactly what you do need to focus on in your business, and how to do so as easily as possible.
Chances are that, unless you live under a rock, you're familiar with email lists and email marketing. You probably receive dozens of emails every single day from people and companies whose email lists you've signed up for (knowingly, or otherwise!)
Having an email list may seem like an unnecessary part of your wedding business, but I'm here to tell you that you couldn't be more wrong!
Collecting a potential client's email address is like receiving a standing VIP invitation to come over for dinner any time you want. It's your ticket straight into their everyday life, and that ticket is immensely valuable.
Whether you have a blog for your business or not, building an email list is something I urge you not to overlook, and here's why....
1. An email list helps you connect with potential clients
Building an email list (and consistently nurturing them!) is a great way to get to know potential clients and build value with them.
2. An email list helps you stay in touch with potential clients
As your list grows, it's also a great way to stay in touch with people who may not be ready for you right now, but they or someone they know may be ready for you one day.
3. An email list gives you a primed, nurtured audience to sell to
By nurturing your relationship with the people on your email list, when you're ready to launch a new service, run a promotion, or book your calendar you've got people primed and raring to snatch up what you're putting out!
Now, you're probably asking yourself, "How in the world do I actually build an email list?!" I feel you, and I've got you covered! It really doesn't have to be complicated, I promise.
Here's the steps you'll need to follow to start (and grow) your email list today:
1. Choose an email marketing platform
There are a bunch of different options out there to choose from, but the service I use personally is ConvertKit. It has made keeping in touch with my email list and growing it by offering freebies that people receive in exchange for their email address, a breeze. It is a paid service so if you are just starting out and can't tack that on to the budget, MailChimp is where I started out (for free).
2. Create a great opt-in freebie
What better way to get people to give you something than by offering them something in return! An opt-in freebie is any sort of valuable resource (something small, but impactful) that will entice people to sign up for your email list so they can gain access to the opt-in freebie.
My recommendation is to choose something that will provide value to your client in a way where hiring you is the next logical step because you've helped provide great results already.
Stumped on how to create this so called freebie? No worries! You know I gotchu! Click the button below for a free how to video on creating a freebie in less than 10 minutes.
3. Encourage people to sign up for your email list
There are a number of ways you can entice people to sign up for your email list. Some examples include having an announcement bar at the top of your website, putting a signup form on the sidebar of your blog, putting a signup button or form in each of your blog posts, and creating social media posts directing people to opt-in for your email list.
If you take a look around this website, you'll several of the examples I just mentioned in action!
4. Stay in touch with your email list
This may seem like a no brainer, but it can actually be surprisingly difficult to be consistent in keeping in touch with your community (guilty)!
My recommendation is to keep this part simple. Don't overdo it, but make sure that you stay in regular enough contact with your email subscribers that you don't totally catch them off guard next time you send them an update or promotional email.
So, I'd love to know - do you already have an email list that you're working on growing, or are you starting from scratch? Have questions? Lay 'em on me in the comments below!