When it comes to running a successful business these days, it's super important to make sure you have a solid online presence.
People are conditioned in our culture to be able to find anything they want or need at the click of a button, and you want them to be able to find exactly what they need to know about you!
That includes maintaining a beautiful, well-functioning website and establishing a following on social media to attract your ideal clients.
Most people assume that great design and covering all the important information is all that matters most in a website, but you'd be surprised to learn that there is a bit more to it than that!
In order to help you get set up in a way that will drive as much business as possible your way, here are a few of the key things you want to make sure to include on your wedding business website. (Below, I've also created a short video to help you get started!)
1. Attractive Design
Now I know I said that design shouldn't be the be-all, end-all focus of your website, and that's true! But, let's be honest - when prospective couples make their way to your website, the design will tell them a lot about whether or not they think you'd be a good fit to help them bring their wedding vision to life.
Invest some time and/or money into great branding and a beautiful website design that reflects the heart and soul of both you and your business.
You also want to bear in mind who your ideal clients are and what will appeal to them.
2. Copy Directed at Your Ideal Client
Speaking of your ideal client, you want to make sure that they know you are talking directly to them. So often business owners make the mistake of talking all about themselves on their website, which is usually pretty off-putting.
Your website is your introduction to a prospective client. It's your chance at a first impression (one that gets made VERY quickly) so you want to be down to earth, friendly, relatable and put your visitors at ease around you.
Write the copy for your website in a way that makes your ideal client know you meant every single word for them. This will build trust and make them want more of you.
3. Simple Navigation
One thing that irks me to high heaven is a website that is cluttered and confusing. Can I get an amen?!
I didn't always "get it" but now, I'm a big believer in having a "less is more" mindset when it comes to things like this, so always remember to keep things simple when it comes to navigating through your website.
Are there a million different options and places for them to go check out? What kind of journey are you trying to take them on? Do they feel guided through that journey, or does it feel more like being bounced around, door, by door, by door.....
Keep it simple. Only direct them to where they need or want to go.
4. Clear Value Proposition
If you've never heard of the term "value proposition" it basically means why someone should be your client. It speaks to what you can do for them, or what you bring to the table.
Your website should be aaaaallllll about the value proposition! It should be crystal clear, and you should feel like a broken record detailing what you're about and how you're here to rock their world.
When your value proposition is infused into every square inch of your website, you're creating the kind of consistency that will send people who aren't a good fit away, and leave the perfect fit clients begging to work with you.
5. Clear Call to Action
What is your end goal when it comes to your website visitors? Do you want them to join your email list? Follow you on social media? Read your blog? Book a call with you?
The #1 key to a highly effective website is clearly defining what exactly it is that you want your client to do....based on what you know they need.
Think of your website as part of your sales funnel....how you're funneling potential clients through a process that will hopefully lead to booking with you as the end result.
Provide several places that direct people where you want them to go.
6. Elements of Trust
Potential clients want to know that they are working with someone they can trust, and there are several things you can do to establish that trust.
An easy way is to share plenty of your best testimonials - these are pure gold for your business growth! People like to know that other people have had wonderful experiences working with you. It helps them believe that they could too.
Also, if you've had your work awarded or featured anywhere, your website is the perfect place to showcase that and build your authority.
7. Up to Date Information
I know this may seem like a no-brainer, but you'd be surprised how many business owners don't realize that they have outdated information or broken links on their website, which can massively hurt your chance of converting potential clients.
Get into the habit of regularly checking out your website to make sure all important links are working properly and that pertinent information hasn't changed since you last did a website update.
Regularly checking into these things can also help you come up with fresh ideas for marketing and positioning yourself better!
Want some more detailed help getting your website set up (or cleaned up?!) Click here to read through my step-by-step guide for getting your website set up on SquareSpace.
I've also created a Free video for those of you who are just starting out. It shows how to create a home page, about page, and blog in under 15 minutes.
Feel free to come back and leave your questions in the comment section below.