When I talk to other seasoned and aspiring wedding professionals alike, one of the things that I often hear is that people struggle with keeping their calendar consistently booked with clients.
There’s no shortage of options out there for newly engaged couples to choose from, and thanks to the internet it’s easier than ever for people find and connect with you.
So how do you rise above and stand out from the rest? What are some business best practices that can help you get booked (and stay booked)?
Below are a handful of my best tips, and they are all things I’ve personally done in my own business, so I can attest to the fact that they WORK (as long as YOU do!)
Take these insider secrets, implement them in your business, stay consistent yourself, and watch your business grow!
1. Love on your clients
In my personal (and professional!) opinion, client experience is everything. Honestly it’s kind of a no brainer…give them something to talk about, and they’ll talk! The more you wow your existing clients, the more likely they’ll be to refer you to everyone they know.
Word of mouth is one of the most powerful forms of advertising, so spend some time really cultivating a client experience that will WOW. Brainstorm and research ways that you can go above and beyond to serve your clients.
2. Network with your local vendors
Networking has been HUGE for my business. As I’ve developed relationships with other wedding professionals in my area, and we’ve collaborated together on weddings and photo shoots, my business has grown.
Get out there, make connections and collaborate!
3. Love on your vendors
Clients aren’t the only ones who might be sending future business your way. A lot of referrals often come from other vendors in the local wedding industry.
As you work with local vendors, be sure to do what you can to leave a lasting impression so they’ll want to work with you again in the future, and recommend you to their clients!
I’ve been known to share a homemade pie or two with some of my favorite vendors before. The golden rule totally works in this case: treat others the way you want to be treated (and it will like end up putting gold in your pocket as a result!)
4. Be responsive
You would not believe how often I have been thanked by prospective clients for being responsive and up front with information that’s relevant to their needs.
I’ve been told dozens of times that these people have reached out to other planners or wedding vendors and just never heard back! It honestly baffles me because I can’t see how that’s a smart way to run a business.
So, do yourself and your future clients a favor and make a point to be responsive in a timely fashion. Also, be generous with the amount of detail and information you provide so you can help make your prospective client’s decisions as easy as possible.
5. Try Facebook ads
A few years back I decided not to participate in a local bridal show that I’d always done in the past. Instead, I created a basic Facebook ad campaign, ran it for $5 per day, and by the end of the month I’d generated tons of leads and booked a few of weddings!
I didn’t do anything fancy, just learned the basics, created that ad and put a little money into it. It was SO worth it. If you’re scared to try Facebook ads, there are tons of resources out there to help get you started and I’m happy to answer any questions you might have as well. I put together a short video on how I created my most successful Facebook Ad to date. Fill in the info below for a free download.
Just remember, your calendar should reflect the level of care and commitment you are putting into your business. If you’re making an effort to blow the socks off the clients you do have and you’re getting yourself out there, making connections with people, your business will grow and you’ll make a name for yourself and your business.
Take the time to implement some of these tips and I promise you won't regret it!