So you’re thinking about becoming a wedding planner?! How exciting! It is an amazing industry and profession - one that I’ve loved for the many, many years.
Being part of a couple's special day can be so fulfilling and being your own boss definitely has its perks. But, if I'm keeping it real.....wedding planning isn’t for everyone.
The realities of being a planner can be tough to know if you don’t have a connection with someone on “the inside” and the industry can be super competitive, so finding mentors to take you under their wing can be challenging.
So, how can you know whether it’s the right decision for you? Before diving head first into a new career and your own business, take a few minutes and answer the following simple questions. By doing this, I pray you will be able to think things through, gain clarity and make the best decision.
1. Why do you want to be a wedding planner?
Part of any solid decision-making process is identifying and understanding your “why” - the reason behind what you do. If you aren’t passionate about what you’re doing as a wedding planner, you may never be as successful as you’d like.
Your “why” can serve as fuel to keep you going when things get tough, so take the time to really ask yourself why you’re interested in this industry and career and what you hope to accomplish.
2. What kinds of clients do you want to serve?
The best wedding planners don’t cater to everyone, in favor of honing in on their ideal client and putting their best foot forward to attract and serve them.
Get really specific when thinking up your dream clients and why (there’s that word again!) you want to focus on serving them.
3. How much do you want to work and earn?
As a business owner, it will be up to you to set and manage your own schedule as well as bring in and manage the money. It doesn’t have to be as scary as it sounds - BUT, you do want to make sure you’re building a business that aligns with the kind of life you want to live.
Figure out how much (and when) you’d ideally like to work and what kind of money you want to generate through your business. (Check out the "How to Price Your Wedding Planning Services"). Don’t forget to consider things like the fact that most weddings take place on weekends. It's a given y'all! You will spend many weekends away from the family!
4. Do you work well under pressure?
The reality of being a wedding planner is that things don't always go as planned. Stress and pressure are inevitable.
Not everyone is cut out to roll with the punches and think quickly on their feet when dealing with sticky wedding planning situations. Be honest with yourself about this, it would be a shame for you to get knee deep into building this business, only to discover that the stress and pressure are too much.
5. Are you willing to do the work?
Bottom line: building a successful wedding planning business is HARD WORK. It will require you to show up, ready to get your hands dirty and make things happen.
Now I don’t think of work as a dirty word, but I want to make sure you understand that being a wedding planner isn’t all rainbows and unicorns. It takes a combination of solid work ethic, creativity, adaptability and a willingness to get outside your comfort zone. But y'all it is OH-SO worth it!
So, what do you think? I’d love to hear your answers to some of these questions and whether they helped you gain clarity about whether wedding planning is right for you or not.
Pop your thoughts in the comment section below or come visit me on Facebook or Instagram.