Recently I wrote about first impressions and how important it is that we work to make positive, impactful and fast first impressions on potential clients.
People are wired to create quick perceptions of us, and as wedding industry professionals where emotions and visuals are everything, it's so important that we are putting our best face forward when it comes to communicating who we are, what we do and who we serve.
Think about it like this. When you are getting ready for a first date with someone new, you want to make a good impression right? So, you wouldn't throw on your comfy jeans and a t-shirt, with your hair in a topknot and no makeup on when meeting your date for dinner!
I would guess not. Instead, I bet you would take time and care to fix your hair and makeup just right, choose the perfect outfit and make sure you look and feel like the best you possible. Am I right??
It's the same with taking time to develop and deliver a consistent brand. Having a clear and compelling brand identity can ultimately set you up for success in connecting with your ideal clients and turning them into raving, loyal fans who will continue sending more business your way.
Brand identity is all about perception. You are communicating a message. Your brand is your vision, your voice and your visuals all wrapped up in one pretty package, waiting for your perfect fit client to unwrap it layer by layer.
It goes beyond just your logo, your colors or your fonts. It's deeper. Effective branding really should reflect your personality and communicate what sets you apart from all the others out there doing the same thing you are.
You are your brand, and people trust businesses that consistently deliver the same brand message. So let's get clear on your brand identity!
Here are a few questions to help get you started in pinning down your brand identity:
- What is your business vision? What are you trying to do?
- Who exactly are you serving? What do they want and love?
- What kind of personality do you have?
- What words do you want associated with you and your brand?
- What colors, styles or images come to mind when thinking about your brand?
- How do you want clients to feel about you and your brand?
- What sets you apart from others like you?
Once you've answered these questions, you'll be able to translate your vision and your edge into a tangible representation of your business brand. You'll need to choose things like your logo, color palette, fonts, imagery and language, which will all work together to visually communicate your vision and voice.
You can see how I've done this on my website for Le Rae Events:
Visual consistency matters. Tools like your website, blog, social media, business cards, media kit and portfolio should clearly and consistently reflect your brand in a way that leaves a lasting impression on potential clients.
So, it's time to get to work crafting and communicating your brand!
I'd love to know what struggles or successes you've had in the area of branding, so feel free to share in the comments below and be sure to leave a link so I can check out your website!